Ethnographic Studies

Go beyond what users say: Understanding what your potential customers really do and feel in their context will help you to create products or services that French customers will love to use.

• What is the customers' contexts of use, culture, lifestyle? How do these impact your product or service? 

• What do your potential customers really need, and why? 

• How are your potential customers trying to solve the problems they face? What are their current pain points and moments of joy? 

Observations, Empathy

Observations and interviews of potential users in their context of use.

Understand what they do (and not do), what they feel, what they think, and why.

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Diary studies

Mobile diaries are a great way to collect pictures, videos and audio recordings from customers directly.

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Immersion expeditions

Meet customers and local experts in context.

Immerse yourself in your clients' life: Share moments with them, in their day-to-day life, or during specific events.

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Services

• Study design: Building the study protocol to meet your objectives and optimally uncover the insights you need.
  
  

• Recruitment of participants and logistics
  
  

• Fieldwork with your teams: Moderation, video recordings.
  Your team members will be invited to attend sessions, and briefed before the sessions so they can play an active role. 
  
  

• Analysis and workshops: Impact of context, culture and trends, deep motivations, problem identification, current multi-channel journeys, selection of meaningful pictures and quotes.
  Prioritisation of findings ('Define' phase of a Design Thinking process).
  
  

• Deliverables:
  Customer insights that you have seen with your own eyes,
  Actionable recommendations of improvement for your product / service,
  Video clips that you can share within your company,
  Visual assets: Posters of personas, journey maps, and affinity diagrams.