FREDERIC FUCHS CONSULTING
User Research and UX Strategy in France
UX Strategy
How can you maximise the impact of your user research?
A UX Strategy defines measurable UX objectives and processes for your company, and aligns the customer experience with business objectives.
Improve the customer experience and see how your business outcomes increase.
Disseminate User and Customer insights within your company.
Embed user research in your design process (traditional or agile).
Align UX and business decisions.
Acquire customer knowledge and share it within your organisation
Use the right User Research methods for your context and objectives.
Involve a variety of teams within your company, including business teams. Avoid the UX silo effect.
Design templates and use the right tools to easily collect, consolidate and communicate user insights.
Define KPIs, budget and organisation to improve the User Experience
Create your testing facility or experience center. Find valuable participants.
Define User Experience KPIs, and objectives.
Relate UX KPIs to Business KPIs.
Measure progress.Define Agile processes in your own context. Embed User Research in your company's design processes.
Create a continuous improvement culture, based on User Research.
Train your teams in user research
Everyone in a design team can do at least some user research. Developers and project managers will do a much better job if they know how their products are used. Encourage curiosity, and empathy within your teams.
We train and mentor your teams:
How to design a testable prototype?
How to test it in your context and environment?
Picture: Part of a workshop co-facilitated by Olivier Girinon and Frederic Fuchs, 'Rapid Prototyping and Rapid Testing' at Agile en Seine.
Go International
Take cultural market specifics into account.
Over the years, we've built up a network of partners in more than 20 countries, who share the same know-how and values.
